Retargeting Ads

Turn anonymous profile visitors into ad audiences. Jovie forwards pixel events to Meta (Facebook/Instagram), Google, and TikTok so you can retarget people who’ve already shown interest in your music.

How retargeting works with Jovie

Visitor lands on your Jovie page — They browse your profile, click a smart link, or subscribe.
Pixel fires — Jovie sends the event to your connected ad platforms (Facebook, Google, TikTok).
Audience builds — Your ad platform collects these visitors into a retargeting audience.
You run ads — Target ads specifically to people who’ve already interacted with your music.

Why this matters

Most link-in-bio tools send fans to a page and that’s the end of the story. With Jovie’s pixel integration, every visitor becomes a potential ad audience member. This means:

Lower ad costs — Retargeting warm audiences converts better than cold targeting.
Smarter spending — Only advertise to people who’ve already shown interest.
Full funnel — Drive fans from awareness (streaming) to action (tickets, merch, subscribe).

Supported platforms

Meta (Facebook + Instagram) — Facebook Pixel with Conversions API (CAPI) support for reliable server-side tracking.
Google — Google Analytics integration for audience building and Google Ads retargeting.
TikTok — TikTok Pixel for retargeting on the platform where many fans discover music.

Key capabilities

Server-side tracking — Facebook CAPI ensures events fire even when client-side tracking is blocked.
Consent-aware — Pixel events respect visitor consent preferences.
UTM tracking — Incoming UTM parameters are captured and forwarded for campaign attribution.
Event types — Page views, link clicks, form submissions, and purchases are all tracked.

Plan availability

Retargeting ads are available on Pro and Max plans.

Getting started

Set up your ad pixels in Settings > Ad Pixels. See Ad Pixel Tracking.
Configure retargeting settings in Settings > Retargeting Ads.
Build audiences in your ad platform using the pixel data.